Issues & Crisis Management – Part of Post Diploma Certificate in Social Media Marketing & Brand Management (sddbs1)

This module explores how organisations and brands can be better prepared for situations arising from social media that may pose a threat to their global reputations. Based on latest crisis case studies, participants are expected to investigate and craft solutions to manage and mitigate different levels of risks facing an organisation. As crisis management can no longer be limited to those assigned to the task, the team must learn to survive turbulent times by leveraging on a strategic framework that helps brands prevent, mitigate and resolve social media crises.

What You'll Learn

Issues & Crisis Management – Part of Post Diploma Certificate in Social Media Marketing & Brand Management (SDDBS1) is a 45hrs module.

Minimum Entry Requirement

A local Polytechnic Diploma or Degree in any discipline with at least one (1) year of relevant work experience.

Recognition of Prior Learning (RPL)

Applicants who do not meet the entry requirements may be considered for admission to the course based on evidence of at least 5 years of relevant working experience or supporting evidence of competency readiness. Suitable applicants who are shortlisted may have to go through an interview and/or entrance test. The Polytechnic reserves the right to shortlist and admit applicants.