Digital Marketing Fundamentals

LU1: Marketing Platform Analysis

LU2: Digital Marketing Campaign Planning

LU3: Digital Marketing Execution

LU4: Content Creation and Marketing

LU5: Digital Marketing Optimisation

What You'll Learn

This programme will give learners an introduction to the world of Digital Marketing. Ideal for those looking to kick off their career in digital marketing, learners will explore different marketing channels, strategies and how to execute digital marketing campaigns.

Minimum Entry Requirement

• At least 21 years old
• At least a secondary school education
• English language requirements: Be able to speak, listen and read English at a proficiency level not lower than the Employability Skills Workforce Skills Qualification (ES WSQ) Workplace Literacy (WPL) Level 5